About Us

I help small and mid-sized businesses build marketing that actually drives revenue — as a fractional CMO and marketing consultant based in Philadelphia, PA.

I started my career chasing a different passion: sports marketing. I found my way into the front offices of a few sports franchises, fulfilling sponsorship and executing gameday operations. My favorite early-career accomplishment was launching Jon Bon Jovi’s Arena Football League team, the Philadelphia Soul. In its early days, I saw where digital media was headed and made the leap into digital marketing — and I've spent the two decades since building and running demand generation programs, from a $5B+ credit union to a top-20 university business school.

I think of my work in two halves: building and optimizing. Building through standing up a marketing function, launching a new department, or getting a new channel off the ground. Optimizing — a campaign, a budget, or operations — and making it perform better. Most of my career has lived in one or the other, which is exactly why I'm useful for both.

I work best with small and medium-sized B2C businesses that need experienced marketing leadership but aren't ready for a full-time executive hire — whether that's building a marketing function from scratch or getting more out of the one you have.

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● Location: Philadelphia, PA and able to work Remotely

● Focus: Fractional CMO & marketing consulting for small and medium-sized B2C businesses

● Specialties: Demand generation, paid media strategy, marketing operations, overall marketing strategy

● Experience: 20+ years leading marketing and paid media, from startups to $5B+ enterprises

● Budget experience: Managed annual media budgets from $1.5M to $20M+