My entire career has been spent in marketing services. The majority of my experience has been working with small business executing marketing campaigns at the local level.
I began my career following my passion by working in the sports industry. You know those promotion teams that throw T-shirts into the crowd or bring a pizza to a section? I was one of those team members. Later I would direct all those promotions ensuring all of the sponsored promotions go off without a hitch.
When Jon Bon Jovi launched his arena football team, the Philadelphia Soul, I was chosen to be their Client Services Manager to help build the organization. I was responsible for executing all of the sponsorship elements – the signage and promotions at the game; community relations; TV, radio, and internet advertising; ticketing and hospitality; and product placement on MTV's The Real World.
Lately I have been working in online advertising within the media industry. I work within a group of sixty local TV stations across the country and I execute the online elements for their local advertisers. The most popular ad products for local clients include lead generation contests, email marketing, the innovative IB Hover Ad, rich media ads, online video, mobile ads, and paid search.
I am most passionate about direct marketing: paid search, email marketing, promotions, direct mail, and analyzing the results. I love creating engaging messages that drive business and then analyzing the results to see the success of those messages. I am also willing to provide consulting in all other marketing areas.
I would love to conduct your marketing to allow you to focus on your company. I look forward to hearing from you!
Brian Varner
Let's create more traffic for your business! Contact us today to set up your new marketing campaign!