Brian Varner Marketing can help you with whatever marketing challenge you face. Whether it is getting more customers, keeping your current customers engaged, being in all the right places to have customers find you, or creating promotional ideas to create customer affinity, Brian Varner Marketing is there for you!
Below are just a few of the marketing specialties of Brian Varner Marketing.
Search Engine Marketing
Customers are on search engines looking for local businesses. When people are on search engines looking for businesses, they are actively looking for options for their next purchase. These are more qualified customers than advertising on billboards or on TV. Plus, you can shorten or widen your reach as you wish. If you sell pizzas within a local range, you can target to select zip codes. If you're an electronics store that can do shipping nationwide, you can target both locally and nationally.
One of the greatest advantages of search engine marketing is that you pay for performance. This means that you will incur advertising costs only when people click on the ad to your site. Brian Varner Marketing can place your ads on Google, bing, and Yahoo!
Social Media Management
Facebook, Pinterest, Twitter, Google+, Foursquare, Shopkick, and more; oh my! These sites are different than just a website, because these sites require you to be active and engage with your fans. Staying active on these sites can be a job in of itself, letting alone when you're trying to run a business. Brian Varner Marketing can be your social marketing admin to ensure your have a regular presence so that your most loyal customers keep coming back to share their love of your company and come back to see what you have to say.
Online Marketing - Display Advertising
If you're currently advertising on TV, the media seller is probably trying to sell you online as well. Brian Varner Marketing can help you negotiate these online buys, giving you the best price and location. We can also analyze performance for you, letting you know if you are getting industry average for click-through rates during and after your campaign.
Email Marketing
Emails easily allow you to get the right message to the right people at the right time. Emails allow you to create a more personalized message than ads typically allow. These messages are going to the right people as your recipients are a list people that have already showed an interest in your company. Lastly, emails allow you to send these messages more quickly and at a cheaper price than direct mail pieces.
Sports Marketing
Sports marketing is a great way to tie your business to a popular local brand as well as build affinity for your company. Not all teams and not all sponsorships are created equally. Rely on our experience in collegiate, minor league and professional sports to get the most return for your sports marketing budget.
General Marketing Consultation
If there is a marketing need you do not see above, Brian Varner Marketing may still be able to help. I would love to hear what challenges you may be facing and see if I can help.
Let's create more traffic for your business! Contact us today to set up your new marketing campaign!
Brian Varner Marketing Marketing Solutions for Small Businesses in the Delaware Valley and
Across North America